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A NEW MARKET POSITIONING

Nowadays, more than a supplier of fruit preparations, Frulact is positioning itself as a global supplier of value-added ingredients for the food and beverage industry.

 

It is based on the past that the future is built. João Miranda, Frulact’s CEO & Cofounder, granted an interview for the Executive Digest’s 2019 first edition,  in which he approached the past of the company

, how Frulact met the expectations of the market and its customers over the last three decades, as well as Frulact’s strategy for the future.

 

To access the full article, please download the media clipping (Portuguese only)

Source: Executive Digest (PT)

 

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