HEALTHY AGEING
FRUIT PREPARATIONS FOR HEALTH & WELLNESS
As global ageing accelerates, consumers are increasingly seeking preventive nutrition solutions that address specific health concerns while supporting long-term wellbeing. They are more willing than ever to invest in products that deliver lasting benefits. The ultimate goal: to live healthier for longer.
Discover Frulact’s Healthy Ageing Portfolio: fruit-based solutions designed to support key health areas and long- term wellbeing. Backed by R&D expertise, these solutions deliver exceptional taste and functionality.
From Longevity to Wellbeing
Healthy ageing has evolved beyond disease prevention to encompass overall wellbeing. Today, it empowers consumers to take a proactive approach to maintaining their health over time. This shift is largely driven by rising life expectancy.
By 2030, more than 50% of consumer spending growth is expected to come from those aged 60+, representing a significant opportunity for food and nutrition brands. However, success will depend on understanding and addressing the specific needs of this growing segment. Brands must develop products that deliver both functional benefits and enjoyable experiences.
Why Healthy Ageing Matters
Consumers are increasingly focused on maintaining their wellbeing as they age, actively seeking ways to stay healthy and feel their best. Nutrition plays a central role, with many taking a proactive approach to managing current health needs while preventing future issues.
#1
Ageing well and optimizing health are top priorities for global consumers.
75%
of global consumers are concerned about healthy ageing.
88%
say managing their health today is key to preventing future issues.
OUR SOLUTION
FRUIT PREPARATION
Nutritious fruit-based preparations
+
ADDED VITAMINS
Essential vitamins for targeted health support
ADDED MINERALS
Vital minerals supporting age-related needs
ADDED EXTRACTS
Plant-derived actives with recognized functional benefits
INCREASING INTEREST IN WELLNESS FOR TOMORROW
A new space is emerging where food plays a principal role in ageing well. As consumers embrace prevention and long-term wellness, they look for solutions that help them feel better for longer. In this evolving landscape, Frulact brings forward innovative fruit-based solutions that empower healthier ageing and support a better quality of life every day.
Innovation for better ageing starts now!
Innovation Focus Areas
Our nutrient-enriched fruit preparations are designed to support your next product innovation, helping you address key health areas.
BRAIN HEALTH
A smart solution for active minds, with ingredients that support cognitive performance and help maintain mental sharpness.
HEART HEALTH
A heart-smart solution featuring ingredients that support normal blood function and help maintain healthy cholesterol levels.
BONE & JOINT HEALTH
A tasty way to support mobility, with ingredients associated with collagen formation and enhanced calcium absorption.
GUT HEALTH
A feel-good solution from within, with ingredients that support digestive health and promote overall gut balance
IMMUNITY
A flavorful way to help the body stay protected year-round, with ingredients that support natural defenses and help reduce tiredness and fatigue.
Read more in our FruBlog
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